July 16, 2010
Rico's long awaited book, The Client Nation" has finally arrived! This eagerly anticipated book derived of countless interviews and focus groups of actual clients buying in stores or online is finally hitting the market. The research on the client's behavior during a selling and promoting process is refreshing and cutting edge. Reading it is exactly like having the client sitting in front of you telling you exactly what to say and do so they will buy and promote your business or product. 

The valuable insights into the body language and human behavior provide a great tool for reading and connecting with the client's actual needs and emotional buying signals. This helps create an amazing experience the clients wants to repeat and share with others. This is THE book business owners, start ups, managers and direct marketing professionals have been waiting for!  For more information on how to buy the book go to www.theclientnation.com or click on the link below.